How SumUp Increased Sales Activity by 400%+

How SumUp Increased Sales Activity by 400%+

SumUp, the $8 Billion SMB payments and loyalty platform, raised $1.6 Billion in 2024 to scale up their field sales team. Their mission? Help small businesses thrive. But as they grew, so did the challenges for their 56 US-based field reps.

The Problem:

Here’s what the reps and leaders told us:

1. Time Suck: Reps were losing 1-2 hours every day just updating Salesforce after a full day in the field. They wanted to be with their families, not filling out fields, and in the rush, they often left out crucial details.

2. Numbers Game: It’s all about swinging doors and booking meetings in high-volume sales. Reps were laser-focused on top-of-funnel metrics but struggled to juggle it all.

3. Inconsistent Data: Because reps updated Salesforce at the end of the day, the data was inconsistent, making real-time performance insights a struggle.

The Solution:

Enter Leadbeam. We tackled every one of these issues by leveraging Voice & Image AI, and location intelligence. Here’s what changed:

• Easy Day Planning: Reps could leave a voice note, snap a picture or type in a company name, and voilà—leads were automatically added into Salesforce.

• Seamless Execution: Leads were queued up and ready, allowing reps to drop in on more prospects and log follow-ups instantly.

• No More Data Entry: After an in-person meeting, all it took was a quick 10-second voice note, and Leadbeam updated everything—leads, forecasts, tasks. No more manual data entry after a long day on the road.

The Impact:

The results? Massive.

• Reps saved over 30 minutes for every 10 doors swung.

• 4x more tasks were logged post-Leadbeam vs. before.

• Real-time data meant discovering the best days, times, and industries to target—leading to more booked meetings and more closed deals.

What’s Next:

SumUp is now part of our beta program for LeadMap. This cutting-edge tech recommends the best prospects based on a rep’s location, so they can be even more productive in the field. More updates on this coming soon!

Conclusion

SumUp’s field team went from juggling too many tasks to maximizing productivity with streamlined sales processes. Now, they’re booking more meetings and closing more deals, faster.

David Strauss SVP of SumUp had this to say about Leadbeam:

"The most important thing to me is how I can optimize the top of the funnel with real data; everything downhill logically follows through…[Leadbeam] has been great and exceeded all expectations on my end. To have a tool and partner that sales people embrace is rare."