Liquor & Wine Sales Representative

Location: El Paso, TexasRevision Date: July 2026FLSA: ExemptCompany Overview: We are dedicated to quality and exceptional service. We offer a diverse range of beverages and foster partnerships, driven by humble, aggressive, and honest practices to ensure innovation and customer satisfaction.Who We are Looking For: Looking for an outgoing, self-motivated, and career-driven individual with excellent customer service skills, proven sales ability, strong problem-solving skills, experience in the On & Off Premise Liquor & Wine industry, and the ability to conduct and support promotional events.General Description: Responsible for representing L&F Distributors Liquor & Wine portfolio to new and existing customer accounts in an assigned territory. Develop and maintain a professional relationship with assigned customer accounts that result in growing distribution, market share and overall sales.Duties & Responsibilities:Sells all products in accordance with company guidelines and TABC (Texas Alcoholic Beverage Commission) regulations.Represents the Company's Liquor & Wine portfolio by developing new business, growing existing accounts, and achieving sales distribution, and merchandising objectives. Builds and maintains professional relationships with assigned customer accounts through exceptional customer service and regular sales visits. Presents sales programs, identifies growth opportunities, and recommends product selections based on customer needs, market trends, and competitive conditions. Plans and executes merchandising initiatives, including displays, shelf management, pricing, inventory recommendations, and point-of-sale (POS) materials. Supports On Premise accounts through menu development, beverage features, promotional events, tastings, and product training. Develops territory sales plans, services assigned accounts and follows up on customer commitments and concerns. Opens new customer accounts and expands existing business opportunities. Maintains accurate customer records, route information, sales materials, account receivables, and submits customer orders accurately and timely. Collaborates with Sales Managers, Brand Activation Representatives, warehouse personnel, drivers, merchandisers, and other team members to achieve business objectives. Attends required meetings, training sessions, promotional events, and completes required reports accurately and on time.Other duties as assigned.Minimum Qualifications:Minimum three (3) years of relevant industry experience with working knowledge of liquor, wine, spirits, merchandising, and beverage sales.Five (5) years of customer service & sales experience (preferred).Strong communication, organization, and customer relationship skills.Ability to manage territory objectives and work independently.Physical Demands: Walking, bending, reaching, standing, and squatting.Frequent lifting and carrying up to 65 pounds.Extended periods of driving throughout assigned territory.Ability to work in retail, restaurant, warehouse, and event environments.Unavoidable Hazards (Work Environment)Involves frequent/infrequent, occasional, and routine exposure to:Retail, restaurant, bar, warehouse, and event environments.Noise, temperature fluctuations, and adverse weather while traveling.Moving equipment, inventory, and promotional displays.Other extreme hazards not listed above.Special Certifications and Licenses:Must possess and maintain a valid state Driver's License with an acceptable driving record.Must have a reliable personal vehicle for business travel. Mileage reimbursement is provided.Must be able to pass criminal backgrounds and drug screen.TABC Seller/Server Certification is preferred or must be obtained within the first 45 days of employment. Industry-recognized certifications such as WSET, Court of Master Sommeliers, ServSafe, or equivalent beverage and food safety credentials are a plus.